Supercars on budget row

The market for luxury cars and premium bikes in the country has more than doubled in the last seven years. The big four, Mercedes Benz India, BMW India, Audi India and Jaguar Land Rover India, have seen sales jump (admittedly on a small base) to 35,913 units in 2017 from 15,799 units in 2010.

And except for one slow year of demonetisation, the numbers have been steadily climbing the charts. How did the big luxury auto brands manage to level down the speed breakers in a country where customers are predominantly value-seeking and price-focused? Experts point to a mix of factors: easy …

.bs-title{width:195px;padding-right:5px;font-size:11px;font-weight:700;color:#000;line-height:20px;vertical-align:middle;display:inline-block;font-family:‘Open Sans‘,sans-serif}.container-data-resize .top .right .text01{font-size:14px;color:#303030;font-weight:700;padding:0 0 10px 0;width:100%;margin-bottom:0;font-family:‘Open Sans‘,sans-serif;line-height:20px;text-align:center}

TO READ THE FULL STORY, NOW AT JUST Rs

Key stories on business-standard are available to premium subscribers only.

Already a premium subscriber?

.related-keyword li{float:none!important} .pubDate{color:#000!important;font-size:14px!important;border-top:solid 1px #cecece;font-style:italic;font-family:‘open sans‘;padding:10px 0 2px 0} First Published: Tue, May 01 2018. 15:13 IST

  • |

    |

    |

    |

    |

    |

    |

    |

    |

    |

    |

    |

    |

    |

    |

PREVIOUS STORY

NEXT STORY

RECOMMENDED FOR YOU

Advertisements

.articleCompanyStockInfo{display: none;} .bsNewArticleCompanyStockInfo{display: block;} #article-chart-_article_ft{ margin-bottom: 40px; display: block; padding: 5px 30px; } }); #moreOnMarkets{display:block!important}

MORE ON MARKETS:

Quick Links
Browse STOCK Companies
Browse Mutual Funds
Index Stocks

TRENDING ON BS

Connect with BS

.notification_error_div{position:fixed;z-index:100;bottom:0;right:0;width:350px;background-color:#fffff0;border:1px solid #000;padding:15px;margin:10px;text-align:center;font-size:14px;font-family:Tahoma,Arial,Georgia} .notification_error_div{position:fixed;z-index:100;bottom:0;right:0;width:350px;background-color:#fffff0;border:1px solid #000;padding:15px;margin:10px;text-align:center;font-size:14px;font-family:Tahoma,Arial,Georgia}.subscription-notification-popup{color:#000;padding:0!important;margin:0!important}.free_user_notification_popup{padding:10px;display:none;background:#fff}.btn-maroon{padding:5px 10px;margin:0;border:0;background:#ac2122;color:#fff;font-size:16px;cursor:pointer}.fis_user_notification_popup{padding:10px;display:none;background:#fff}#free_user_notification_popup table,#fis_user_notification_popup table{width:100%;border:none}

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of “Business Standard Premium Services”

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content – articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters – Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ at a great price. No additional sign-up required.

 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard

  #cke_pastebin{position:inherit!important;top:inherit!important;width:inherit!important;height:inherit!important;overflow:inherit!important;left:inherit!important} #at4-thankyou{display:none!important}