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Facebook escalates feud with Apple over iOS privacy changes

Angela Long / CNET

Facebook again Criticizes upcoming privacy changes To Apple iOS It may snatch away the ad-tracking features used by apps. The social network launched full-page newspaper ads on Wednesday, and the feature on iOS 14 is expected to be released early next year, which will affect small businesses. The company expanded its position in a blog post, Says Apple’s new policy Is “about profit rather than privacy.”

Apple announced Many new privacy updates for iOS At its Global Developers Conference earlier this year, people were asked to choose which apps to use to collect their data, including a feature called App Tracking Transparency. The update threatens to snatch away many ad-tracking features in apps including Facebook. In September, Apple Decided to delay the release of the feature until 2021 So developers may have more time to make the necessary changes.

Facebook’s recent criticism of Apple in the ongoing public battle between the world’s largest technology companies is recent. The social networking site, which has been on fire for failing to protect user privacy, sees Apple’s changes as an attack on personalized advertising. Facebook earns most of its money from ads, which allows people to use social networking sites without having to pay a subscription fee.

There is Facebook Previously said to be an iOS update That means less profit for advertisers due to less effective tracking. In Wednesday’s ads, Facebook says: “Restricting how personalized ads can be used will affect big companies like us, and these changes will be disastrous for small businesses.”

Apple has protected tracking changes, claiming they give users extra control. In a public letter last month, Jane Harvard, the company’s privacy chairman, Facebook has called for its data collection practices Apple also said it was “fully committed” to its usage monitoring transparency feature and other privacy protections.

“Facebook executives have made it clear that their goal is to collect as much data as possible on first- and third-party products in order to create and monetize the detailed profiles of their users, and this disregard for user privacy continues to expand to include more in their products,” Harvath wrote.

Dan Levy, who oversees advertising and business products, said in a press conference on Wednesday that Apple was “acting against competition by taking control of the App Store and benefiting creators and small businesses at their expense”. If the service starts charging subscription fees or usage fees away from ads, Apple benefits because the company makes money from the fees it charges developers, Levy said.

The impact on Facebook’s business will be “less severe” because the company has a different advertising business with more than 10 million advertisers. Compared to small businesses, Facebook said it would be “better”.

“It’s not just a technical fight against different parts of technology and policy,” Levy said. “We believe this is a package of changes and a long-term strategic move from Apple to change the way free internet and advertising work for small businesses.”

Steve Sutterfield, Facebook’s director of privacy and public policy, also said in a press release that it would support Epic game, The company behind the popular video game Fortnight, earlier this year accused Apple of engaging in anti-competitive practices against the iPhone maker, demanding a 30% reduction in app sales made on the iPhone. IPod. Epic Games sued Google and Fortnight was removed from the Apple App Store and Google Play Store.

“We are ready to provide relevant information in their lawsuits about how Apple’s policies affect millions of people and businesses who use our services,” Chatterfield said.

Epic did not immediately respond to a request for comment.

Facebook ads criticizing Apple Earlier Bloomberg announced, The Washington Post and The Wall Street Journal.


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